A survey by the Freeport Press found:
When it comes to our magazines, we read more, read longer and subscribe more often to print than digital. […]
25.8% of respondents had NOT read a print magazine this past month. Nearly 44% have read 1 or 2. 30% have read 3 or more print magazines.
59% of respondents had NOT read a digital magazine this past month. 27% have read 1 or 2. Only 14% have read 3 or more digital magazines.
45% do NOT subscribe to print magazines. 32% of respondents subscribe to 1-2 print magazines. 23% subscribe to 3 or more.
76% do NOT subscribe to any digital magazines. 17.2% subscribe to 1-2 digital magazines. Only 7% subscribe to 3 or more.
There are several other interesting conclusions in the survey too. Most striking to me, is that despite all the marketing to entice publishers to provide their news through social media platforms, there's no long term relationship created that way:
75% of our survey takers do not follow magazine content on social media. 7% follow 1 magazine, 12% follow 2-3 magazines, 4% follow 4-5 magazines on social media. Only 1% follow 6-10 and about 1.2% follow more than 10 magazines on social media.