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Monthly Archives: November 2016

Why Print Is Greener Than Digital

Will Glassman at Inspired School Marketers:

Paper manufacturers have been recycling rags, paper waste and pulp for centuries. Modern pulp and paper making operations are responsible for planting 3 trees for every tree harvested. There are now more trees in North American than there were 100 years ago. Most paper mills are energy self-sufficient by the clean burning of biomass waste from their operations. […]

Servers, server farms, monitors, CPU’s, laptops and mainframe computers use energy from local sources. Most of the electrical energy in the U.S. is generated by burning coal, the largest source of CO2 emissions in the country. There is no recycling stream for used computers and peripherals.

Spark 2016: Younger Audiences Read More Mags Than the Population at Large

Bob Wooton writing for Campaign about the Spark 2016 event:

There was new research from Magnetic, CV Research and Carat, developing and adding weight to the long-standing notion of the trusted, influential relationship that magazines, notably printed ones, have with their readers through their passions. Involvement and dwell time trumps even their own digital incarnations and shames other online channels. […]

Speaking from the floor, Pamco’s chief executive Simon Redican helpfully reminded delegates that talk of younger audiences forsaking classic media formats was overblown, and that they read more magazines than the population at large.

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