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Jony Ive's Perfect Magazine Is One with No Content

November 10, 2017   /   By Michael Cohen
Chaim Gartenberg writing for The Verge: Apple’s chief design officer Jony Ive is something of a legend in Silicon Valley. He’s the man whose golden touch is credited with the iconic designs of some of Apple’s most successful products, like the iPhone, iPod, and iMac. But while Ive is very good at designing cutting-edge technology, […]
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Tuned In: The Brain's Response to Ad Sequencing

November 3, 2017   /   By Michael Cohen
The U.S. Postal Service Office of Inspector General (OIG) and Temple University’s Center for Neural Decision Making conducted a neuromarketing study to understand the human response to the sequencing of digital and physical advertisements. (PDF download link.) For example, if a consumer first receives an ad in the mail and later sees the same ad […]
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Proof That Magazine Media Still Deliver the Best Results for Advertisers

November 1, 2017   /   By Michael Cohen
Sadie Hale of FIPP reports on Linda Thomas Brooks' (CEO at MPA, USA) FIPP World Congress keynote: Based on her experience, and research conducted and collated by MPA, Linda made the strong case that no medium is more trustworthy (and trusted) than magazines when it comes to selling ads. “Our research proves that magazine brands […]
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