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Monthly Archives: June 2016

Blade Runner

Dave Addey at Typset in the Future:

After studying Alien in intimate detail, it’s time to look at the typography and design of Ridley Scott’s other classic sci-fi movie, Blade Runner.

Another great film and another great examination of typography — the why, where and how it was used is great for helping us as designers self examine how we’re using type today. There’s also a lot of discussion of the movie itself for film buffs.

The Iconfactory Turns 20!

20 Years!

This page marks a milestone in the life of our hobby turned business. We’ve been pushing pixels professionally for twenty years!

To celebrate, we’ve pulled together new products, special offers, and unearthed a slew of historical artifacts. We hope you have fun exploring our last twenty years as we look forward to what’s next!

Those tiniest pieces of computer art have changed so much in the past 20 years! There’s also an archive of their site redesigns which does a good job showing how the web in general has changed.

When Old School Is Out-of-the-Box: Print Magazines as Content Marketing

Yvonne Lyons writing for Business 2 Community:

Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation, posts on Twitter, Facebook, Instagram, Pinterest, and Snapchat. Online, we are drowning in content.

The amount of content we are bombarded with is so overwhelming and repetitive that some savvy brands are rediscovering a more traditional path to engage “eyeballs.” They’re going back to print magazines. In fact, about 36 percent of B2B marketers use print magazines, according to the Content Marketing Institute’s 2016 survey on content marketing efforts. […]

All of these “brand publishers” say that offering quarterly or monthly magazines helps them connect more deeply with customers, establishes thought leadership in a more meaningful way, and distinguishes them from competitors. Other reasons companies cite to launch print magazines include:

  • Fostering a sense of membership and boosting loyalty
  • Reaching audiences that enjoy the tactile experience of reading a magazine, which people spend more time with, and keep for longer periods of time
  • Allowing customers to escape digital overload
  • Standing out in mailboxes at a time when the amount of direct mail has dropped dramatically
  • Increasing revenues when linking magazine content to digital platforms

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