News

Recent happenings

-
 

Monthly Archives: February 2018

No Cutting Corners on the iPhone X

Brad Ellis at Medium explaining when a circle is not a circle:

Here’s where the nerd part comes in, iPhone X rounded screen corners don’t use the classic rounding method where you move in a straight line and then arc using a single quadrant of a circle. Instead, the math is a bit more complicated. Commonly called a squircle, the slope starts sooner, but is more gentle. […] Overall, these decisions seem minor, but from a design viewpoint they’re fairly opinionated. Even when designers are willing to spend social capital to push these ideas, most organizations won’t put resources behind them.

The 3 Hard Truths Publishers Must Face in 2018

Keith Sibson writing for Publishing Executive:

Truth #1: Facebook Is Not Your Friend. […]
Chasing platform traffic isn’t viable in the long term when it leads publishers to commit to a strategy likely to be rendered irrelevant by the next Facebook algorithm tweak. Publishers are left with large “audiences” they can’t directly reach, while being in an industry increasingly reliant on meaningful audience engagement. […]

Truth #2: Ad Revenue Won’t Be Enough to Sustain Quality Publishers. […]
The past year also saw many publishers combat declining ad revenue by monetizing their audience directly with a paywall. Still, if publishers want to drive revenue from their audience, they must build strong relationships with that audience first. […]

Truth #3: Publishers Must Choose Between Pursuing Quality and Chasing Scale. […]
Publishers can enlist themselves in the fight for fleeting attention with mass-produced content, or they can align themselves fully with a (smaller) audience, pursue subscription revenue models, and then devote themselves to creating content those audiences are passionate enough to pay for.

info@morrart.com / 855-MORR ART / 303-432-2922