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The 3 Hard Truths Publishers Must Face in 2018

February 5, 2018   /   By Michael Cohen
Keith Sibson writing for Publishing Executive: Truth #1: Facebook Is Not Your Friend. […] Chasing platform traffic isn’t viable in the long term when it leads publishers to commit to a strategy likely to be rendered irrelevant by the next Facebook algorithm tweak. Publishers are left with large “audiences” they can’t directly reach, while being […]
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Tuned In: The Brain's Response to Ad Sequencing

November 3, 2017   /   By Michael Cohen
The U.S. Postal Service Office of Inspector General (OIG) and Temple University’s Center for Neural Decision Making conducted a neuromarketing study to understand the human response to the sequencing of digital and physical advertisements. (PDF download link.) For example, if a consumer first receives an ad in the mail and later sees the same ad […]
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Proof That Magazine Media Still Deliver the Best Results for Advertisers

November 1, 2017   /   By Michael Cohen
Sadie Hale of FIPP reports on Linda Thomas Brooks' (CEO at MPA, USA) FIPP World Congress keynote: Based on her experience, and research conducted and collated by MPA, Linda made the strong case that no medium is more trustworthy (and trusted) than magazines when it comes to selling ads. “Our research proves that magazine brands […]
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Print vs. Digital: How We Really Consume Our Magazines – 2017 edition

October 1, 2017   /   By Michael Cohen
A survey by the Freeport Press found: When it comes to our magazines, we read more, read longer and subscribe more often to print than digital. […] 25.8% of respondents had NOT read a print magazine this past month. Nearly 44% have read 1 or 2. 30% have read 3 or more print magazines. 59% […]
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Will Facebook Ever Stop Bullsh*tting?

September 15, 2017   /   By Michael Cohen
From the The Ad Contrarian: For years anyone with a brain has known that Facebook "metrics" are a joke. They make shit up, imbeciles at agencies believe it, dimwit clients fund it, and - bingo - more ad money. Most famously, not long ago they inflated video viewing time on their site by as much […]
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Catalogs Are Experiencing a Renaissance

August 17, 2017   /   By Michael Cohen
David Pilcher discussing the new Land's End catalog for the FreeportPress: Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is all about.  As a […]
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Brands Found In Print Magazines More Trusted

August 10, 2017   /   By Michael Cohen
Zoe Samios writing for Mumbrella: Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in brand trust, a new study commissioned by Magazine Networks suggests. Various studies have found that ads in print magazine are more trusted, so this isn't a surprise. But this studies goes on to […]
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Chart of the Week: Ads in Legacy Media Are Still the Most Tolerated

May 29, 2017   /   By Michael Cohen
David Pilcher at FreeportPress comments on a recent survey: Luxury brands know the score. So do big brands like Proctor & Gamble. And consumers have made their preference loud and clear with their massive adoption of ad blocking technology. Now Kantar Research is the latest source to confirm what is becoming increasingly well-known: consumers prefer […]
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Still in Vogue: Luxury Magazines Defy Print Market Gloom

December 2, 2016   /   By Michael Cohen
Mark Sweney writing for The Guardian: Nicholas Coleridge, international president of Vogue to Tatler owner Condé Nast, said that content on a tablet or iPad cannot match the experience of that “magazine moment”. “It is very hard to replicate the physical allure of a luxury magazine on other platforms,” he said. “[It is] something to […]
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2016: The Year of Living Dangerously

December 2, 2016   /   By Michael Cohen
Sue Todd at Mediatel Newsline: Our bias for the new and unfamiliar of course varies by individual, but I won't be the first to say that the media and advertising community (and I include myself in here) also thrive on the new. […] What if our collective bias blind spot is having a profound effect […]
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