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Price of USPS postage going down

February 26, 2016   /   By Michael Cohen
An order from the Postal Regulatory Commission (PRC) requires the 4.3 percent exigent surcharge to be rolled back after the Postal Service has recouped surcharges totaling $4.6 billion. As outlined in a notice filed with the PRC today, that amount is expected to be reached by April 10th. The surcharge removal means all First-Class mail […]
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What can neuroscience tell us about why print magazine advertising works?

February 16, 2016   /   By Michael Cohen
You may have read before that print advertising engages readers better than digital advertising. If you're curious about the science behind that, I suggest reading "What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?" — a white paper by Scott McDonald, Ph.D. and The Association of Magazine Media. It concludes that reading on paper […]
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BMW Motorcycle Magazine, Spring 2016

February 12, 2016   /   By Michael Cohen
The Spring edition of BMW Motorcycle Magazine has been mailed to subscribers and you should be able to pick up a copy on newsstands within the next couple of weeks. Be sure to check out the feature article, "A Hint of Red," which tells the tale of Erik Christensen and friends rebuilding a vintage 1968 BMW R60/2 motorcycle. […]
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A new air of confidence for large magazine media brands

February 5, 2016   /   By Michael Cohen
Tony Silber describing the American Magazine Media Conference for Folio: Yes, the “media” part of “magazine media” was an emphasis, but there was a kind of cockiness in the air this week, based on a growing realization that magazine brands are really, really good at creating world-class content—across platforms. And aggregating audiences. And generating revenue. […]
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