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Monthly Archives: May 2016

The Old-fashioned Facts on Magazine Media We’ve Been Waiting For

David Pilcher at the FreeportPress discusses the Association of Magazine Media’s Factbook 2015:

Yet when the MPA came out with their 360 Data approach late in 2014 to include digital readership and engagement, some felt the association was confusing the issue by focusing more on audience metrics rather than circulation. MPA’s Mary Berner defended the decision, calling print ad metrics anachronistic in this omnichannel environment.

Publishers, meanwhile, lamented the fact that the MPA no longer provided those “anachronistic” print-only figures like ad-page sales, circulation numbers and newsstand sales. The MPA got the message; their Magazine Media Factbook 2015 is stamped in big red letters “PRINT MAGAZINE FACTS ONLY” and those facts are looking pretty good.

According to these 2015 print-only facts, the magazine industry is vital, far-reaching, and remains a powerful consumer influencer. A few highlights from the report demonstrate the truth of this:

  • The number of U.S. consumer print magazines is higher now that it was 10 years ago
  • Several leading digital businesses have launched print magazines in the last few years
  • The top 50 marketers reported spending close to $7 billion in print magazine ads
  • Print magazines consistently rank first or second in reaching influential consumers
BMW Motorcycle Magazine, Summer 2016

BMW Motorcycle Magazine, Summer 2016

BMWMM31-IllustrationIf you’re a subscriber, you should be receiving the Summer 2016 BMW Motorcycle Magazine in the mail shortly. Otherwise, you should head out to your local newsstand and pick up a copy in order to see a true rolling work of art. Revival Cycles based their custom Landspeeder “sculpture” (see pages layouts above) on Ernst Henne’s supercharged 1928 BMW R37. Using that motorcycles and others, Henne set 76 land speed records though the 1930s — his last speed record stood for 14 years.

Beyond the usual design and layout, I also enjoyed using my art and cartoon talents to illustrate Fred Rau’s “Riding Sickness?” editorial (see right). It’s great to spend some time away from the keyboard to sketch and add a little humor to an otherwise “gray” page.

 

Our Favorite Typefaces of 2015

Stephen Coles, Editor at Typographica:

Who decides what meets that standard? No single writer. No editorial board. No consensus by committee. No superstar-studded jury (though there are some luminaries in this bunch). Those formats all have value. But what makes this list different — and maybe a little weird but, to me, always insightful — is that each contributor makes their own pick.

What’s nice about a list like this is the variety (and the unusual picks) that wouldn’t be selected through consensus. It’s not just a top ten of the latest trends.

Scrabble Typography 3rd Edition

Scrabble Typography 3rd Edition

Winning Solutions website:

This deluxe SCRABBLE game set combines the beauty of typography with America’s favorite word game to create a truly special gaming experience. Andrew Capener has selected 12 exquisite new fonts for the letters to be featured on the solid wood Scrabble tiles. Andrew has also designed a completely new gameboard for this fabulous new third edition of Scrabble Typography.

The new fonts don’t change the gameplay, but for typography nerds who also enjoy SCRABBLE, this is the set for you.

As Digital Fatigue Sets In, Readers are Waking Up to Newspapers

Nu Yang writing for Editor & Publisher:

Davis suggested that print products shouldn’t contribute to the surplus of information brought on by their digital counterparts. Instead, they should create content consumers want to consume—and that’s where quality over quantity comes in.

As I’ve told my clients, people buy magazines for the curated experience. Unlike websites which publish everything they can as quickly as possible, print publication editors can cut through the noise to find the important information and then present it efficiently and pleasantly to the reader.

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