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Three reasons why print still matters

January 29, 2016   /   By Michael Cohen
Lisa Licker, owner of EMI Network, a content marketing and custom publishing company: AllBusiness.com, an online resource for small businesses, reports that 56% of consumers trust print marketing more than any other method. For some customers, the tangibility of print translates to credibility. For others, the fact that print is traditional and time-tested means it’s also […]
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Have marketors gone overboard for digital?

January 26, 2016   /   By Michael Cohen
Shareena Patel at Print Power: What you see is not necessarily what you get! Whilst digital channels offer tremendous reach, there is increasing questioning around the truthfulness of digital effectiveness. According to the latest Edelman Trust Survey, print and other traditional channels are still tops for trustworthiness.
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Print ads attract more shoppers than social media

January 16, 2016   /   By Michael Cohen
Timetrades’ 2016 State of Retail Report surveyed 100 senior-level decision makers in retail and asked "What are some major initiatives your organization is using to drive in-store traffic?" Timetrade found: As consumers are using their mobile devices mostly to compare prices, retail decision makers are trying to find the best ways to engage with them. Retail decision makers […]
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How has design changed since 1980?

January 15, 2016   /   By Michael Cohen
Zachary Petit for Print magazine: So, how has design—and especially “award-winning design”—changed over the last three-and-a-half decades? We decided to break out the very first Regional Design Annual and find out. […] Why all the black and white? Cost restrictions made it so that longtime editor Martin Fox and his team could only select a handful […]
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Senior marketing figures back printed media

January 14, 2016   /   By Michael Cohen
Pablo Del Campo, worldwide creative director at the Saatchi and Saatchi agency: There's been a lot of talk in our industry about how new media has transformed everything, but print still represents the toughest creative challenge in the business. If you can do great work in print you can do great work in any other […]
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It's not all digital, Millennials want print

January 12, 2016   /   By Michael Cohen
Aaron Manogue, Marketing Manager at Omnipress: Now with the emergence of Millennials in the workforce, yet another dilemma faces each and every one of you. How does the largest generation currently in the U.S. workforce ... want to consume these valuable resources? That’s why we conducted some in-depth research to find out just how exactly they prefer to consume […]
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A beginner’s guide to kerning

January 10, 2016   /   By Michael Cohen
Janie Kliever at designschool.canva.com: Have you ever looked at a word or phrase you’re typesetting and something just looked off about it? It might just be a kerning problem. Kerning refers to the amount of space between two letters (or other characters: numbers, punctuation, etc.) and the process of adjusting that space to avoid awkward-­looking […]
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