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Hardcover book featuring 40 years of iconic Atari video game packaging design

April 28, 2016   /   By Michael Cohen
"The Art of Atari" is the first official collection of such artwork. Sourced from private collections worldwide, this book spans over 40 years of the company’s unique illustrations used in packaging, advertisements, catalogs, and more. Includes a comprehensive retrospective collecting game production and concept artwork, photos, marketing art, with insight from key people involved in […]

Indie magonomics

April 13, 2016   /   By Michael Cohen
Kai Brach gives us his own, personal approach to publishing a small independent magazine: Over the last few years I’ve given numerous talks about what indie publishing means to me. This post is a collection of lessons I’ve learned about the business side of making Offscreen. It’s worth noting that Offscreen is largely a one-man […]

How to Use Way Too Many Typefaces in Your Design

April 13, 2016   /   By Michael Cohen
Khoi Vinh comments on Bethany Heck's The Value of Multi-Typeface Design: This approach is antithetical to almost everything that I believe about how good typography is crafted, and Heck’s results are strike me as nearly alien to my own aesthetic. I would be loathe to advise any young designer to follow her lead. And yet, […]

The brain's take on magazine advertising — why does it work?

April 12, 2016   /   By Michael Cohen
Heather Andrew at mediatel newsline: A significantly higher level of activity was seen in most brain regions when looking at the advertising campaigns within the Heat [brand] context, compared to multimedia campaigns across mixed media brands. What our research uncovered was the beneficial effect of consistent branding in creating a 'brainstate' that was uniform across […]

In magazines, is bigger really better?

April 6, 2016   /   By Michael Cohen
Kate Abnett writing for Business of Fashion: Among fashion and lifestyle magazines, the growing consensus seems to be that bigger is better. […] “Advertisers saw the eyeballs going towards digital and their budgets weren’t going up, so if they were going to follow [readers] to digital, the money had to come from somewhere,” said Beth […]

Popshot magazine brings their cover to life

April 5, 2016   /   By Michael Cohen
Illustrator Thomas Danthony and animator Christopher van Wilson teamed up to bring the cover of Popshot magazine to life. The animated illustration can be seen on YouTube. While it's interesting on YouTube, such effects are attractive and engaging in publication's digital editions. Not just for cover art, but it's something advertisers should think about as well.

This Porsche magazine ad brings the 911 to life as a floating hologram

April 2, 2016   /   By Michael Cohen
David Gianatasio writing for Adweek: Working with ad agency Cramer-Krasselt, the automaker is running a special spread in about 50,000 copies of Fast Company's April issue for a select group of affluent subscribers. One of those pages includes a small acetate prism, along with directions for assembly. Placing the prism atop a tablet computer—while it […]
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