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Catalogs Are Experiencing a Renaissance

August 17, 2017   /   By Michael Cohen
David Pilcher discussing the new Land's End catalog for the FreeportPress: Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is all about.  As a […]

The Loveliest Living Fossil

August 13, 2017   /   By Michael Cohen
Jonathan Hoefler writing on his blog at Hoefler&Co: Nº was the number sign before # became a number sign, and it refreshingly serves this one and only purpose. Compare the #, which when preceding a number is read as “number” (“#1 in my class”), but when following a number means “pound” or “pounds”²² If you’re […]

Brands Found In Print Magazines More Trusted

August 10, 2017   /   By Michael Cohen
Zoe Samios writing for Mumbrella: Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in brand trust, a new study commissioned by Magazine Networks suggests. Various studies have found that ads in print magazine are more trusted, so this isn't a surprise. But this studies goes on to […]
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