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Monthly Archives: August 2017

Catalogs Are Experiencing a Renaissance

David Pilcher discussing the new Land’s End catalog for the FreeportPress:

Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is all about.  As a great example, let’s look at the new WorkWear Outfitters catalog from Land’s End.

Catalogs are experiencing a renaissance; they are smarter and better looking than ever and are being used in ways far beyond the typical sales tool. They are increasingly being used to tell the brand story in a very real and tangible way. Land’s End apparently understands this.

The Loveliest Living Fossil

Jonathan Hoefler writing on his blog at Hoefler&Co:

Nº was the number sign before # became a number sign, and it refreshingly serves this one and only purpose. Compare the #, which when preceding a number is read as “number” (“#1 in my class”), but when following a number means “pound” or “pounds”²² If you’re curious what the # symbol has to do with the abbreviation lbs.,here’s one possible missing link. (“70# uncoated paper”), leading to printshop pile-ups like “#10 envelope, 24# bond.” To programmers, a # can mean either “ignore what follows” (as in a Python comment) or “use what follows” (when referencing a page fragment, or a Unicode value in html.) To a proofreader, a # means “insert space,” so in the middle of a numbered list, the notation “line #” does not mean “line number,” but rather “add a line space.” Because of #’s resemblance to the musical symbol for “sharp” (♯), it’s a frequent stand-in for the word “sharp,” and often the correct way of rendering a trademarked term such as The C# Programming Language. The # is rapidly assuming musical duties as well, especially in online databases, leading to catalog collisions like “Prelude & Fugue #13 in F#.” How fortunate a designer would be to have a numero symbol, with which to write “Prelude & Fugue Nº 13 in F#,” or “Nº 10 Envelope, 24# bond.” […]

The Nº is a reminder that typography exists to serve readers, and that readers do not live by semantic punctuation alone.

Brands Found In Print Magazines More Trusted

Zoe Samios writing for Mumbrella:

Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in brand trust, a new study commissioned by Magazine Networks suggests.

Various studies have found that ads in print magazine are more trusted, so this isn’t a surprise. But this studies goes on to examine how that trust multiplies the effectiveness of advertising in other media:

According to the study, print magazines combined with out of home advertising, were found to drive brand interest and purchase intent, with consumers 3.2 times more likely to identify the brand and find out more about it.

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