Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is all about. As a great example, let’s look at the new WorkWear Outfitters catalog from Land’s End.
Catalogs are experiencing a renaissance; they are smarter and better looking than ever and are being used in ways far beyond the typical sales tool. They are increasingly being used to tell the brand story in a very real and tangible way. Land’s End apparently understands this.