Zoe Samios writing for Mumbrella:
Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in brand trust, a new study commissioned by Magazine Networks suggests.
Various studies have found that ads in print magazine are more trusted, so this isn't a surprise. But this studies goes on to examine how that trust multiplies the effectiveness of advertising in other media:
According to the study, print magazines combined with out of home advertising, were found to drive brand interest and purchase intent, with consumers 3.2 times more likely to identify the brand and find out more about it.
