Thus upturn in print has got me thinking about commercial print, and the direction it is going. Despite many, mainly digital, commentators predictions of gloom, it appears that Print Isn’t Dead. So much so that there is now a printed magazine called exactly that, Print Isn’t Dead (I have issues three and four!). […]
Isn’t this the mad ramblings of a luddite stuck in the past? Far from it. I genuinely believe that printing and therefore commercial print has something to offer that is a viable alternative to digital content and can co-exist with the growing digital universe. I’m not entirely sure that Trinity Mirror launching a new newspaper, or Johnston Press saving the iPaper is answer either. I believe that it is about reader experience and alternatives. Printers, publishers and creatives should look to what print can offer which digital cannot.