You may have read before that print advertising engages readers better than digital advertising. If you're curious about the science behind that, I suggest reading "What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?" — a white paper by Scott McDonald, Ph.D. and The Association of Magazine Media. It concludes that reading on paper is slower and deeper, benefits from less distraction, has better long-term comprehension, benefits from the sensory experience of holding paper, and actually activates the brains desirability and reward centers.