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What can neuroscience tell us about why print magazine advertising works?

February 16, 2016   /   By Michael Cohen

You may have read before that print advertising engages readers better than digital advertising. If you're curious about the science behind that, I suggest reading "What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?" — a white paper by Scott McDonald, Ph.D. and The Association of Magazine Media. It concludes that reading on paper is slower and deeper, benefits from less distraction, has better long-term comprehension, benefits from the sensory experience of holding paper, and actually activates the brains desirability and reward centers.


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