What can neuroscience tell us about why print magazine advertising works?

You may have read before that print advertising engages readers better than digital advertising. If you’re curious about the science behind that, I suggest reading “What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?” — a white paper by Scott McDonald, Ph.D. and The Association of Magazine Media. It concludes that reading on paper is slower and deeper, benefits from less distraction, has better long-term comprehension, benefits from the sensory experience of holding paper, and actually activates the brains desirability and reward centers.

info@morrart.com / 855-MORR ART / 303-432-2922