Pablo Del Campo, worldwide creative director at the Saatchi and Saatchi agency:
There's been a lot of talk in our industry about how new media has transformed everything, but print still represents the toughest creative challenge in the business. If you can do great work in print you can do great work in any other media — that's because print, the oldest form of advertising, is a creative exercise in simplicity and distillation.
Being captivated by a print ad is similar to looking at a great painting or photograph in a museum. In a busy, crowded world, it's a moment of silence, stillness and communion of ideas between viewer and artist.