BMW MOA TRADE SHOW DISPLAYS
The BMW Motorcycle Owners of America needed a trade show display which could be used at many different types of shows and over several years. The design, therefore, has prominent name and web page placement with generic BMW motorcycle images on the main and roll-up displays. Call-outs with specific marketing language were produced separately and could be attached and detached depending on which audience would be present. Separate blow-ups of magazine covers could likewise be updated over time.