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The BMW Motorcycle Owners of America association holds an annual event in a different location around North America each year and needed an impressive brochure to not only explain the requirements to prospective hosts but to remove trepidation about a "biker rally." The brochure design is therefore bright and friendly with plenty of happy faces and starts by reframing the event as a "family reunion." The subhead as well as several call-outs get straight to the benefits of hosting the event by describing the huge economic impact to the community. And then there are the testimonials from city leaders and police stating their joy and hope the association would return again. / 855-MORR ART / 303-432-2922
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