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The Loveliest Living Fossil

August 13, 2017   /   By Michael Cohen
Jonathan Hoefler writing on his blog at Hoefler&Co: Nº was the number sign before # became a number sign, and it refreshingly serves this one and only purpose. Compare the #, which when preceding a number is read as “number” (“#1 in my class”), but when following a number means “pound” or “pounds”²² If you’re […]

Why Typography Matters — Especially At The Oscars

March 3, 2017   /   By Michael Cohen
My first thought when the wrong film was announced for Best Picture was, why didn't the presenter's catch the error? Then the correct card was shown on screen and the reason became clear, incredibly poor design. Here's a great explanation: Benjamin Bannister writing for freeCodeCamp: I would imagine there are multiple redundancies so that something like […]

Beyond Helvetica: Type is hot

August 8, 2016   /   By Michael Cohen
Lucia Moses at Digiday: Type is hot. Fonts are a booming business, as evidenced by a rise in font studios, independent designers and demand by brands and normals alike. Blue-chip companies like Ford and Citibank as well as storied publications like The Atlantic are commissioning custom fonts in search of a unique look. […] At least 203 new type foundries were […]

A beginner’s guide to kerning

January 10, 2016   /   By Michael Cohen
Janie Kliever at Have you ever looked at a word or phrase you’re typesetting and something just looked off about it? It might just be a kerning problem. Kerning refers to the amount of space between two letters (or other characters: numbers, punctuation, etc.) and the process of adjusting that space to avoid awkward-­looking […]
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