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The 3 Hard Truths Publishers Must Face in 2018

February 5, 2018   /   By Michael Cohen
Keith Sibson writing for Publishing Executive: Truth #1: Facebook Is Not Your Friend. […] Chasing platform traffic isn’t viable in the long term when it leads publishers to commit to a strategy likely to be rendered irrelevant by the next Facebook algorithm tweak. Publishers are left with large “audiences” they can’t directly reach, while being […]

Why Good Old-Fashioned Physical Marketing Can Still Be Incredibly Creative

January 4, 2018   /   By Michael Cohen
Nicola Brown at Psychological research tends to suggest that constraints make us more creative. Ironically, the more creative tools we have at our disposal, the less creative we tend to be with them. In a recent experiment, researchers the University of Illinois and Johns Hopkins University found that those who were primed to think […]

Jony Ive's Perfect Magazine Is One with No Content

November 10, 2017   /   By Michael Cohen
Chaim Gartenberg writing for The Verge: Apple’s chief design officer Jony Ive is something of a legend in Silicon Valley. He’s the man whose golden touch is credited with the iconic designs of some of Apple’s most successful products, like the iPhone, iPod, and iMac. But while Ive is very good at designing cutting-edge technology, […]

Tuned In: The Brain's Response to Ad Sequencing

November 3, 2017   /   By Michael Cohen
The U.S. Postal Service Office of Inspector General (OIG) and Temple University’s Center for Neural Decision Making conducted a neuromarketing study to understand the human response to the sequencing of digital and physical advertisements. (PDF download link.) For example, if a consumer first receives an ad in the mail and later sees the same ad […]

Proof That Magazine Media Still Deliver the Best Results for Advertisers

November 1, 2017   /   By Michael Cohen
Sadie Hale of FIPP reports on Linda Thomas Brooks' (CEO at MPA, USA) FIPP World Congress keynote: Based on her experience, and research conducted and collated by MPA, Linda made the strong case that no medium is more trustworthy (and trusted) than magazines when it comes to selling ads. “Our research proves that magazine brands […]

Catalogs Are Experiencing a Renaissance

August 17, 2017   /   By Michael Cohen
David Pilcher discussing the new Land's End catalog for the FreeportPress: Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is all about.  As a […]

Brands Found In Print Magazines More Trusted

August 10, 2017   /   By Michael Cohen
Zoe Samios writing for Mumbrella: Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in brand trust, a new study commissioned by Magazine Networks suggests. Various studies have found that ads in print magazine are more trusted, so this isn't a surprise. But this studies goes on to […]

Chart of the Week: Ads in Legacy Media Are Still the Most Tolerated

May 29, 2017   /   By Michael Cohen
David Pilcher at FreeportPress comments on a recent survey: Luxury brands know the score. So do big brands like Proctor & Gamble. And consumers have made their preference loud and clear with their massive adoption of ad blocking technology. Now Kantar Research is the latest source to confirm what is becoming increasingly well-known: consumers prefer […]

Still in Vogue: Luxury Magazines Defy Print Market Gloom

December 2, 2016   /   By Michael Cohen
Mark Sweney writing for The Guardian: Nicholas Coleridge, international president of Vogue to Tatler owner Condé Nast, said that content on a tablet or iPad cannot match the experience of that “magazine moment”. “It is very hard to replicate the physical allure of a luxury magazine on other platforms,” he said. “[It is] something to […]

Why Print Is Greener Than Digital

November 21, 2016   /   By Michael Cohen
Will Glassman at Inspired School Marketers: Paper manufacturers have been recycling rags, paper waste and pulp for centuries. Modern pulp and paper making operations are responsible for planting 3 trees for every tree harvested. There are now more trees in North American than there were 100 years ago. Most paper mills are energy self-sufficient by […]
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