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Tuned In: The Brain's Response to Ad Sequencing

November 3, 2017   /   By Michael Cohen
The U.S. Postal Service Office of Inspector General (OIG) and Temple University’s Center for Neural Decision Making conducted a neuromarketing study to understand the human response to the sequencing of digital and physical advertisements. (PDF download link.) For example, if a consumer first receives an ad in the mail and later sees the same ad […]

Proof That Magazine Media Still Deliver the Best Results for Advertisers

November 1, 2017   /   By Michael Cohen
Sadie Hale of FIPP reports on Linda Thomas Brooks' (CEO at MPA, USA) FIPP World Congress keynote: Based on her experience, and research conducted and collated by MPA, Linda made the strong case that no medium is more trustworthy (and trusted) than magazines when it comes to selling ads. “Our research proves that magazine brands […]

Print vs. Digital: How We Really Consume Our Magazines – 2017 edition

October 1, 2017   /   By Michael Cohen
A survey by the Freeport Press found: When it comes to our magazines, we read more, read longer and subscribe more often to print than digital. […] 25.8% of respondents had NOT read a print magazine this past month. Nearly 44% have read 1 or 2. 30% have read 3 or more print magazines. 59% […]

Why We're Starting a Print Magazine After 20 Years of Publishing Digitally

May 5, 2017   /   By Michael Cohen
Paul Petrunia at Archinect We can satisfy our reader’s cravings while they wait for a render to complete, and still give them something more substantial to inspire and enlighten at the end of a long work day. As a publisher, we believe it’s our responsibility to not just entertain but also elevate and enliven the […]

Variable Fonts Are Coming!

September 16, 2016   /   By Michael Cohen
Sara Cannon at Range: There is a lot of buzz going on in the typography industry. It’s all about the introduction of Variable Fonts into our ecosystem. It’s being developed jointly by Apple, Adobe, Microsoft, and Google. […] But as Tim Brown mentions, we have a long way to go. We need designers to make […]

This Porsche magazine ad brings the 911 to life as a floating hologram

April 2, 2016   /   By Michael Cohen
David Gianatasio writing for Adweek: Working with ad agency Cramer-Krasselt, the automaker is running a special spread in about 50,000 copies of Fast Company's April issue for a select group of affluent subscribers. One of those pages includes a small acetate prism, along with directions for assembly. Placing the prism atop a tablet computer—while it […]

Blendle, the Dutch ‘iTunes for news,’ arrives in the U.S. with major partners

March 23, 2016   /   By Michael Cohen
Well, if Facebook's Instant Articles isn't the answer, what's an alternative? Blendle, the micro-payment digital newsstand from the Netherlands, is starting a 10,000 user/20 publisher beta test in the USA. It's a concept that hasn't caught on in the past, but Blendle hopes its combination of simplicity, solid recommendation engine, and no question refund policy will […]

Wanted: suckers to provide content for Facebook

March 22, 2016   /   By Michael Cohen
Greg Krehbiel writing for his The Krehbiel Report on Publishing: I’m still in Facebook detox right now, so take all this with a grain of salt, but I predict that in a few years publishers will look back on “Instant Articles” the way many of them currently look back on their decision to put content […]

When to hold, when to fold: quitting social media

March 11, 2016   /   By Michael Cohen
Conrad Lumm at Publishing Executive: Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic “Nice photo” from a bikini-clad person in Miami who comments on thousands of posts a day, one from your cousin (a social media early adopter), and one […]

A new air of confidence for large magazine media brands

February 5, 2016   /   By Michael Cohen
Tony Silber describing the American Magazine Media Conference for Folio: Yes, the “media” part of “magazine media” was an emphasis, but there was a kind of cockiness in the air this week, based on a growing realization that magazine brands are really, really good at creating world-class content—across platforms. And aggregating audiences. And generating revenue. […]
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