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Have marketors gone overboard for digital?

January 26, 2016   /   By Michael Cohen
Shareena Patel at Print Power: What you see is not necessarily what you get! Whilst digital channels offer tremendous reach, there is increasing questioning around the truthfulness of digital effectiveness. According to the latest Edelman Trust Survey, print and other traditional channels are still tops for trustworthiness.

Print ads attract more shoppers than social media

January 16, 2016   /   By Michael Cohen
Timetrades’ 2016 State of Retail Report surveyed 100 senior-level decision makers in retail and asked "What are some major initiatives your organization is using to drive in-store traffic?" Timetrade found: As consumers are using their mobile devices mostly to compare prices, retail decision makers are trying to find the best ways to engage with them. Retail decision makers […]

Senior marketing figures back printed media

January 14, 2016   /   By Michael Cohen
Pablo Del Campo, worldwide creative director at the Saatchi and Saatchi agency: There's been a lot of talk in our industry about how new media has transformed everything, but print still represents the toughest creative challenge in the business. If you can do great work in print you can do great work in any other […]
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