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Monthly Archives: May 2017

Chart of the Week: Ads in Legacy Media Are Still the Most Tolerated

David Pilcher at FreeportPress comments on a recent survey:

Luxury brands know the score. So do big brands like Proctor & Gamble. And consumers have made their preference loud and clear with their massive adoption of ad blocking technology.

Now Kantar Research is the latest source to confirm what is becoming increasingly well-known: consumers prefer advertisements in legacy media, and especially in print magazines, and tend to dislike new digital media formats.

An AI Invented a Bunch of New Paint Colors That Are Hilariously Wrong

Annalee Newitz writing for Ars Technica

The longer it processed the dataset, the closer the algorithm got to making legit color names, though they were still mostly surreal: “Soreer Gray” is a kind of greenish color, and “Sane Green” is a purplish blue. When Shane cranked up “creativity” on the algorithm’s output, it gave her a violet color called “Dondarf” and a Kelly green called “Bylfgoam Glosd.” After churning through several more iterations of this process, Shane was able to get the algorithm to recognize some basic colors like red and gray, “though not reliably,” because she also gets a sky blue called “Gray Pubic” and a dark green called “Stoomy Brown.”

In the end, she concludes: “1. The neural network really likes brown, beige, and grey; 2. The neural network has really, really bad ideas for paint names.” Possibly the neural network needed better parameters, but really, who can argue with results like these?

There’s still room for human creativity in this computerized world.

Why We’re Starting a Print Magazine After 20 Years of Publishing Digitally

Paul Petrunia at Archinect

We can satisfy our reader’s cravings while they wait for a render to complete, and still give them something more substantial to inspire and enlighten at the end of a long work day. As a publisher, we believe it’s our responsibility to not just entertain but also elevate and enliven the profession’s discourse by maintaining a high standard for editorial. / 855-MORR ART / 303-432-2922