Still in Vogue: Luxury Magazines Defy Print Market Gloom

Mark Sweney writing for The Guardian:

Nicholas Coleridge, international president of Vogue to Tatler owner Condé Nast, said that content on a tablet or iPad cannot match the experience of that “magazine moment”.

“It is very hard to replicate the physical allure of a luxury magazine on other platforms,” he said. “[It is] something to do with the sheen of the paper, the way that the ink sits on the page, the smell of money and desire that wafts off the page. Readers move into a different mode when they engage with a glossy. Advertisers understand this.” […]

And returning to the discussion about page size from earlier this year:

In a seemingly costly, and counterintuitive, move [Glamour] magazine is to get bigger, to the size of Wired, even though paper costs are expected to rise because of the weakness in the pound since the Brexit vote..

Publishing director Jamie Jouning says that the move is fuelled by a demand from premium advertisers, who felt that the smaller size “has not always done full justice to their creative”.

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