Spark 2016: Younger Audiences Read More Mags Than the Population at Large

Bob Wooton writing for Campaign about the Spark 2016 event:

There was new research from Magnetic, CV Research and Carat, developing and adding weight to the long-standing notion of the trusted, influential relationship that magazines, notably printed ones, have with their readers through their passions. Involvement and dwell time trumps even their own digital incarnations and shames other online channels. […]

Speaking from the floor, Pamco’s chief executive Simon Redican helpfully reminded delegates that talk of younger audiences forsaking classic media formats was overblown, and that they read more magazines than the population at large.

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