Beyond Helvetica: Type is hot

Lucia Moses at Digiday:

Type is hot. Fonts are a booming business, as evidenced by a rise in font studios, independent designers and demand by brands and normals alike. Blue-chip companies like Ford and Citibank as well as storied publications like The Atlantic are commissioning custom fonts in search of a unique look. […]

At least 203 new type foundries were established from 2004 to midway into 2013, compared with 126 the previous decade, according to a census by Typographica, a reviewer of typefaces.

If you’ve been using the same font for a while, or simply chose a font because you happened to have it on your computer, now is a great time to check out your options. There are some really great typefaces out there from the unusual to modernized classics.

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