Morr Art Logo

Search results:

Technology and the Art of Maps

August 22, 2016   /   By Michael Cohen
Technology has changed publishing. And I’m not just talking about digital magazines or layout software or printing equipment. I’m talking about the what and why of its content. When I created a map for a magazine 15 years ago, for instance, it was extremely detailed. Every road was named, cross streets were included (at a […]

How Cool Is the Art Direction on These Ads from Mercedes-Benz?

August 15, 2016   /   By Michael Cohen
From Digital Synopsis: Mercedes-Benz in Mexico has come up with two brilliant print ads to promote their Intelligent Light System that provides 60% more visibility on the road. The ads feature silhouettes of a cow and a deer standing in the middle of the road at night. The headlights of the Mercedes behind them are […]

What Everyone Gets Wrong About What's Wrong With The Newsstand

August 8, 2016   /   By Michael Cohen
D. Eadward Tree at Publishing Executive: For magazines, a subscription sale is far more valuable than a single-copy sale. A subscriber can be renewed (at higher rates), sold other subscriptions, signed up for newsletters, and lured to events. And her name can be rented to other publishers and marketers. (Shhh, don’t tell.) […] There are […]

Beyond Helvetica: Type is hot

August 8, 2016   /   By Michael Cohen
Lucia Moses at Digiday: Type is hot. Fonts are a booming business, as evidenced by a rise in font studios, independent designers and demand by brands and normals alike. Blue-chip companies like Ford and Citibank as well as storied publications like The Atlantic are commissioning custom fonts in search of a unique look. […] At least 203 new type foundries were […]

Print Ads are Trackable!

August 8, 2016   /   By Michael Cohen
Ryan Dohrn at Niche Media (an event coordination company): Are you tired of hearing that print ads or offline marketing is not trackable? Me too. In nearly all of my ad sales training workshops I hear sales reps say that is one of the most common objections from advertisers. So, here is the answer. If […]
Read More... / 855-MORR ART / 303-432-2922
Copyright © 2024 Morr Art