This Porsche magazine ad brings the 911 to life as a floating hologram

David Gianatasio writing for Adweek:

Working with ad agency Cramer-Krasselt, the automaker is running a special spread in about 50,000 copies of Fast Company’s April issue for a select group of affluent subscribers. One of those pages includes a small acetate prism, along with directions for assembly.

Placing the prism atop a tablet computer—while it runs a video from 911hologram.com—brings shimmering 3-D footage of the latest Porsche 911 to life.

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