Indie magonomics

Kai Brach gives us his own, personal approach to publishing a small independent magazine:

Over the last few years I’ve given numerous talks about what indie publishing means to me. This post is a collection of lessons I’ve learned about the business side of making Offscreen.

It’s worth noting that Offscreen is largely a one-man show. Therefore, my process probably looks different to that of most of my publishing colleagues. I’m sure people with a long career in traditional print publishing that are part of a bigger team have a much different approach.

After 30 years in publication design, it’s still always fascinating to read someone’s personal perspective. And that’s because no two people put together a magazine the same way. What’s important is what will work best for you and your audience.

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