When to hold, when to fold: quitting social media

Conrad Lumm at Publishing Executive:

Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic “Nice photo” from a bikini-clad person in Miami who comments on thousands of posts a day, one from your cousin (a social media early adopter), and one from someone you’ve been doing business with for years.

When do you start seeing a return on your time? […]

Fortunately, there are a lot of ways you can pivot if you aren’t seeing a dogpile of likes, shares, and interaction. A few things you can try before calling it quits:

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