Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic “Nice photo” from a bikini-clad person in Miami who comments on thousands of posts a day, one from your cousin (a social media early adopter), and one from someone you’ve been doing business with for years.
When do you start seeing a return on your time? [...]
Fortunately, there are a lot of ways you can pivot if you aren’t seeing a dogpile of likes, shares, and interaction. A few things you can try before calling it quits: