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The fate of the newsstand isn’t the same as the fate of print

March 18, 2016   /   By Michael Cohen

Tony Silber at Folio:

As a business, print magazines complete the 360-degree access to buyers that advertisers need. Print magazines are best at producing an important part of the buying cycle—brand development and awareness. Magazine brands really are cherished, but they're not cherished like quaint old 1930s brands, long gone but evocative of a time and place. They're cherished because they produce world-class content in multiple media forms, better for the most part than the digital-only media brands. / 855-MORR ART / 303-432-2922
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