Three reasons why print still matters

Lisa Licker, owner of EMI Network, a content marketing and custom publishing company:

AllBusiness.com, an online resource for small businesses, reports that 56% of consumers trust print marketing more than any other method. For some customers, the tangibility of print translates to credibility. For others, the fact that print is traditional and time-tested means it’s also trustworthy. Whatever their reasons, consumers have expressed their confidence in print.

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