Work Tagged: Brochure / Design / Map

moa-rally-brochure-fronts

Rally Brochure

The BMW Motorcycle Owners of America association holds an annual event in a different location around North America each year and needed an impressive brochure to not only explain the requirements to prospective hosts but to remove trepidation about a “biker rally.” The brochure design is therefore bright and friendly with plenty of happy faces and starts by reframing the event as a “family reunion.” The subhead as well as several call-outs get straight to the benefits of hosting the event by describing the huge economic impact to the community. And then there are the testimonials¬†from city leaders and police stating their joy and hope the association would return again.

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